Cold Fire: Fire Extinguisher As Seen On Pitchmen

Cold Fire is the As Seen On TV fire extinguisher featured on the season premiere of the Discovery Channel's Pitchmen. The world misses Billy Mays but the show must go on and Cold Fire provides an exciting and dangerous opening act for Anthony Sullivan who now goes it alone as the Pitchman. I had forgotten how great Pitchmen really was and how it got me hooked on TV products but the show hasn't lost a beat even though nobody could ever replace Billy.

As for the products, they just keep getting better and better. Cold Fire is a non-toxic, biodegradable liquid fire extinguisher in a small can. Cold Fire has been around for a few years and people who work with fires certainly know about it, but the general public hasn't quite caught on. However, after a few runs of the Pitchmen, this product will become a household name.

Cold Fire is absolutely perfect for As Seen On TV marketing and there is no way that its presence on the season premiere episode is random. This product and the way it is demonstrated is absolutely made for TV and the over the top carnival barking that goes along with television products. The demonstration in the episode shows cold fire preventing human flesh being protected from a blow torch. They have huge disclaimers saying not to try this at home but I imagine some knuckle heads out there will try it anyway.

Besides Cold Fire's amazing extinguishing and protective abilities the packaging makes it just about the smartest fire extinguisher I've ever seen. It is in a small can so gone are the days of bulky fire extinguishers taking up wall space or cabinet space in a small room. The cans are small enough to fit in a drawer or even put in a back pack for camping. It is suggested to have one in every room in the house and it's probably a good idea. I wouldn't throw away the larger fire extinguishers because they are probably a bit more powerful, but who really has those anyway. It's my hope, and obviously the hope of the manufacturer that people who do not have a fire extinguisher will pick up a few of these as part of a fire preparedness routine.

Speaking of fire preparedness, let's watch the Cold Fire As Seen On TV Commercial and talk more about the product after you get an idea how truly amazing it actually is.

Obviously Cold Fire Reviews are very positive because it is a great product. Cold Fire can save lives and even if there may be better fire extinguishers out there somewhere, people would be foolish not to have a few of these around. Have one in the car, under the sink, in the shed, with your camping gear, in the attic or anywhere else you can think of. There ain't nothing better when you have a little fire than a fire extinguisher and too many people don't have one.

Cold Fire is not expensive and even if you buy it through a TV offer it is still not a bad deal. The important thing is that if fire preparedness is this easy, then there are no excuses. If you don't have one near the Christmas Tree this year, then you're nuts. I don't want to be an alarmist because that is precisely my next point.

The thing I don't like about the Cold Fire and As Seen On TV partnership is how it is being sold. The amazing product display is one thing but the fear mongering is another. Rule 1 in copy writing is to appeal to the emotion of the reader. In this case, it's the viewer. The marketers play on the emotion of fear. Although it may be necessary to shock us into understanding that we may not be prepared for a fire, the ads make us thing that a fire is around every corner and we are going to be dead without Cold Fire. The fact is, that standard fire extinguishers are terrific and water has been known to put out a fire or two, and while Cold Fire is certainly wonderful, it is not the only way to fight a fire.

So watch the Cold Fire Commercial again and look for the parts designed to frighten you. I know they are not selling scrapbook accessories here, but it's a little over the top. I love how they have a woman who survived a house fire saying she'll never be without one then they show to little kids and a puppy to remind you that if you don't have Cold Fire, then your a bad parent. I think you get the idea about the commercial but I would be ignorant to expect anything else. After all, they start off by saying that in a fire every second counts, but that is exactly how it goes with a Pitchman. Every second you don't shock, scare and hard sell your audience, you are wasting time.

I would like to point out that Cold Fire certainly does have the advantage over traditional fire extinguishers with regard to clean up. The old ones do leave a seriously messy residue filled with chemicals while Cold Fire is non toxic and actually leaves the the surfaces cool after a fire. This is a big deal with a small kitchen fire where often times the fire extinguisher contents can ruin an appliance.

All in all fire safety is a serious issue and too many people are unprepared and it is totally unnecessary. If you don't want want to buy Cold Fire, then find another way to make sure you are ready for a fire. Don't let the sirens, Anthony Sullivan setting himself on fire or the rest of the silly ad distract you from the point. It is easy to be prepared and if it takes some silly episode of Pitchmen to remind us of that, then this over the top As Seen On TV carnival act is well worth the half hour we devoted to watching the segment.

See Other Pitchmen Hubs: Rx Locker, Fridge Locker or Grill Glove .

Thank you for all the readers who are leaving comments about the very cool product (no pun intended) in the last week week google rated the traffic as volcanic (cant be sure if Google knows what a pun is so I tell you if one was intended or not) but there is no denying this product is smoking hot (The smoking part was a pun, but I felt putting in the hot part was just to punny so hot will not be included in the pun)  As a result I'm getting comments from SWAT Team members, fire fighters, and even a few disappointed arsonists so this product was be great. I have not gotten to sample it yet, but like most people who get it, I will most likely try to test it on my arm.  I also talked to the people at http://www.coldfireextinguisher.com/  and they are set up to sell through the TV off from Pitchmen.  It is not in retail stores for the consumer market.  But contact http://www.coldfireextinguisher.com/ if you have any commercial needs and they will try their best to help you.