Kangaroo Keeper Handbag Organizer

The Kangaroo Keeper Handbag Organizer is one of those As Seen On TV products that almost slipped through my cracks. It has been around for a few months but I have been spending so much time trying to find cool stuff that I almost missed the coolest.

I'm not saying that the Kangaroo Keeper revolutionizes an industry like Cold Fire or even solves a humanity plaguing problem with the flip of a switch, but it does appeal to a certain niche and attacks an issue from a very unique perspective. This idea may have been thought of before and there could be other products out there that address it, but this concept is new to me and it really makes me say, "hmmm, I wish I thought of that."

Now handbag organizers do not thrill me and I could really care less about totes in general but a couple of years ago I saw a handbag accessory that blew my mind and I've paid attention to the plight of Purse carriers ever since. The first time I saw one of those fancy hooks you hang on a table at a restaurant so you don't have to put your handbag on the floor, I was astounded. I thought the inventor of that little gizmo was the new Einstein.

It was after that moment that I began to take notice of pocketbooks and I suppose the people who use them. I can't tell you how many times my wife has sent me into the bottomless pit that is her purse looking for something. I rarely found what I was supposed to be looking for and it never occurred to me that a handbag organizer was even an option. I was just another of Pavlov's dogs and didn't even realize there was a problem.

The fact that I didn't even see the handbag organizer problem is what makes the Kangaroo Keeper so brilliant and a perfect As Seen On TV product. Let's take a look at the commercial and then will talk more about the Kangaroo Keeper.

See what I mean?  The Kangaroo Keeper Handbag Organizer is a really intriguing product for several reasons but where I think the brilliance lies in the way you can switch purses so easily.  I had never thought about that.  The fact that you can now keep your stuff all in one place and just wrap a new purse around it is amazing.  Gone are the days of dreading changing your handbag and reloading tons of junk time and time again.

First, being organized inside your purse is a god send by itself.  Just knowing where everything is and being able to spot the junk you don't need to carry with you for the rest of your life will make finding things and changing handbags a lot easier.  But then knowing you don't have reload at all is even better.  Literally lifting out the contents of your completely organized bag and dropping it into another is in one motion is genius.

The Kangaroo Keeper itself comes in either Tan or Black and is reversible. At first I didn't think that was necessary but boy I was wrong. Because it is reversible this means that the Kangaroo Keeper pockets can either be on the inside or outside of the product. Having the pockets on the inside keeps everything orderly and compact. But reversing it and having the pockets on the outside creates a much bigger center pocket in case you have an item that's a little bigger than than the others and or you just want to keep a few of your most used items in there for easy grabbing.

The Kangaroo Keeper Handbag Organizer is smart, but it will take a little getting used to in order to remember where you put your items and to learn to continually use it before it becomes habit forming. Creating a larger center are because your pockets are on the outside of your Keeper makes digging through the purse a little easier. This also makes it a little easier to use the coolest pocket of them all, the can and water bottle holder.

That's right, you can keep an easily accessible soda can or water bottle right inside your purse without it spilling or rolling around. Now that is cool. There is also plenty of room for your phone, dvd player, ipod, wallet, brush, mirror, make up, medicines, keys, external hard drive, first aid supplies, snacks or whatever else you need to carry. The only part of this that requires any effort is to organize your stuff one time and then getting yourself to stick with the program. If you can do that then you will love this handbag organizer.

So this is the Kangaroo Keeper:

What: An organizational insert for your purse, tote or handbag.

Why: Helps to organize any cluttered bag.

What Else: Moves contents from one bag to another with ease.

Another benefit of using a handbag organizer like the Kangaroo Keeper is money. More specifically, saving it. Let's say you have four purses you absolutely love and use a lot. There is no need to keep 4 pens, 4 lipsticks, 4 emergency deodorants, 4 note pads, 4 packs of gum or 4 anythings. You only need one and the contents of your purse can move from bag to bag to bag without anything getting lost. It is so smart. I read that these things sold out on HSN in a single viewing of the segment so we already know that women love this product. If it didn't work they would not buy.

This thing is very reasonably priced and right now you can get two Kangaroo Keepers for the price of one and receive a set of Strap Perfects as a bonus gift. If I break it down for you, you will get a large Tan Keeper and a medium Tan Keeper for $19.95 + $7.95 S&H, then you will get a large Black Keeper and a medium Black Keeper for only the $7.95 S&H fee, and a strap perfect set for free! So this is right around $36 for all of it.

Now that leads me back to the Kangaroo Keeper as an infomercial product and why I think it will be successful. You always hear me talk of the characteristics a product must have in order to sell well in direct response advertising and this handbag organizer has all of them.

The kangaroo keeper wows you because of how neat an idea it is. It solves a widespread problem very simply, It can be manufactured inexpensively which leads to a low retail price and most important of any direct response product, it appeals to women. Because of all these factors I'm guessing the Kangaroo Keeper Handbag Organizer will be an As Seen On TV smash hit and we'll be seeing this new commercial all over the TV in no time.

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